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Rebranding for Singapore Computer Society 

Winning agency proposal for social media re-design proposal for Singapore Computer Society.

   >> THE PROJECT

Collaborative rebranding project to design new branding identity and assets with modern look-and-feel.

   >> THE PROBLEM

Existing branding (i.e. colour palettes, logo, elements, visuals) more dated for a shifting younger target audience, contributing in lowered relevancy of the brand. Messy branding assets which resulted in weaker, inconsistent visuals across social media platforms.

   >> THE ROLE

• Designed branding elements and new branding colours

• Created master social media templates for use across different platforms

• Designed presentation slide deck for proposal

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